I'd like to challenge the way you
think and see the world; not because you are wrong but because the world is
changing. The future will look very different regarding marketing. One to one
marketing is here to stay. Businesses want to track their return on investment
when they launch a campaign. Real entrepreneurs don't start businesses with
traditional advertising like billboards. It's easier to track the impact of a
text message marketing campaign with specific short codes.
What Consumer Wants?
Consumers want to control their busy schedules. New technology helps consumers become the center of their own
universe. Just look at video recorders, text messaging, online video, etc. All
these fresh mediums create flexibility for customers while allowing them to
take control over the media. And newer mediums enable people to input and
create. Future winning brands will help their customers become more creative
and free. Companies don't give out gold watches any longer because time belongs
to the individual.
Customers love choice and want to
choose the brands they promote. It's in businesses' best interest to let
customers choose the brand. That way, the company knows the customer supports
their message. Instead of companies trying to choose customers, let customers
choose the company. How is this accomplished? Interactive media places
customers at the helm of their own ship. People don't like advertisements
slammed down their throats. Peoples' brains are already too noisy thinking
about how they are going to pay their gasoline bill. They want to feel like
they have control over their destiny.
Taking the Challenge
Ever hear the saying, "I'd
rather be a big fish in a small pond, than a tiny fish in a large pond"? I
have a better viewpoint. Imagine a ripple in a pond. Dinosaur companies believe
in dropping big boulders in the pond. The ripples spread out and through chance,
some people carry on the message, usually existing customers. And some new
people receive the message. Now imagine, dropping a pebble in the same pond and
producing better results. By letting people choose you; you communicate too
many more people who are willing to carry on your message and perpetuate the
ripples in the pond. Use of Technologies for Advancing the Digital Marketing
The future is leading to hyper
individuality. Technology is empowering collective influences. People don't
need industrial age pyramid structures to feed their social needs. People are
self-organizing with the help of great tools like web 2.0. social websites and
text messaging. Technology is enabling the self-democratization of communities
and social circles. A paradox has formed. People are becoming more disconnected
while more opportunities for an interaction rise. Those who communicate a
message of integrity will win the hearts and minds of the masses. Popularity
won't be controlled in the future but influenced by creativity.
Use of social media marketing and video marketing along with other digital marketing is another way to show your business to the visitor. It will not only help your service or business knock the door of the customers, but also will help you to create buzz. Using video marketing is gaining popularity for its easy to understanding capabilities. Many video editing farm will help you creating marketing videos. However, you can use easy software like Explaindo to create and promote your own video.
People don't obey copyright laws,
which exhibit a lack of integrity to the whole system. So how do you profit
when everyone is copying your intellectual property? Can you live a life of
integrity when everyone else isn't? Can you still profit? Yes, you can.
Individuals want products and information tailored to their own personal
experience. People will always attend mass marketing events like concerts.
However, imagine a more creative world where there's a musician on every block.
You might happen to know this person. But how is that musician going to
communicate their next concert to you? How about through a text message? That's
the future of hyper individualism and one to one marketing.
Grab Success by Creativity
In the industrial age, those who controlled natural resources like oil profited greatly, and they still do. In the information age, those who create individually tailored experiences will profit even more. The key to your dream house lies in acquiring new information. Knowing how to create unique experience for people will have them stampeding to your doorstep. Knowing how to communicate one on one will keep them in your house. People are waking up in their own ways!
